Mobile marketing is the best way to keep your existing customers, but when it is used to acquire new customers, it is considered as spam by many. If you are promoting a gym/fitness center near you, through mobile marketing, you have to keep certain things in mind. Continuing the discussion, the following article covers some quick strategies on how to make mobile marketing successful and more effective. Let’s take a look.
1. Use QR Codes For Your Mobile Marketing
QR is a short form of the term 'quick response'. These codes look like bar codes. These codes are scanned by people via their mobile devices to reveal a message. Such QR codes are considered as an excellent way to develop engaging and interactive mobile campaigns for your prospective customers and your target market. These QR codes redirect the customers to a link which contains a special offer or discount message that can create some real hum for your brand.
2. Push Messages through Mobile Marketing
Pushing messages in the form of SMS can prove to be very powerful. Through SMS messages you can send discount coupons to customers who have subscribed for your services and updates. In this way, the value of your mobile marketing will increase and more customers will value your services and the information you are offering.
3. Do Not Hide your Identity
If you want that your business will survive in the market for a long period, make sure that your customer knows you from the beginning, and what your business is all about. Don't ever send any message to your customer that is confusing because people feel threatened and sometimes get irritated when they are not sure what is going on.
4. Make Links to Specific Parts of Your Website
If you are selling anything on any part of your site, make sure that you are providing a direct link to that part as sometimes it can be hard for some customers to navigate mobile sites, but giving customers direct access will make them relax and more likely to buy.
5. Do Not Ever Send A Message When It has Not Been Requested
Any unsolicited texts that you are sending to customers may be considered as spam by the customers who can cause a lot of problems for you. Spamming is illegal in most cases, and if you sending messages to someone without their permission, you can face major issues and hefty fines.
6. Maintain Your Program
It is always disappointing for a customer when they sign up for a mobile marketing campaign and never get any update from them. It is, therefore, advisable to send updates to your customers from time to time, even when it is just a simple thing, such as telling them that the company is glad to have them aboard.
7. Understand that a Mobile Site is a Summarized Version
Many mobile marketers send nonsense messages to their customers which scale down their entire business and at the end, lose customers. You do not need to create two separate businesses here. Consider that mobile marketing is just a summarized version of your business and not a separate one. Think twice before sending anything to your customer to make your professional image in the market.
8. Keep the QR image Easy to Scan
Always make sure that your QR image is not complicated and easy to scan. If people will take the time to figure it out, they will get irritated and ignore your message. To create a simple QR code, you can use a free QR code generator online that will also help you keep a track of people who are scanning your image.
9. Encourage People To Sign Up By Offering Something Free
One of the best mobile marketing strategies is to encourage people to sign up by offering free samples and discount coupons. For example, if you want people to sign up for a ringtone service, first offer them one ringtone for free. People love getting something for free, hence, it can work as an added advantage for your business.
Long story short, the blog contains plenty of tips that can help you promote your business through mobile marketing. If you give serious consideration to some of the strategies mentioned in this blog, you will find that you have many useful tools that can greatly expand your current marketing operation or solidify your business of gym/fitness center as a whole.