In the marketing world, mobile marketing has taken the lead, making it the best way to do business now. No matter what your business is, you will want to have an online presence. Everything is turning to the internet, including personal training courses. As a personal trainer, you have to keep with the times. These tips will help you incorporate mobile marketing strategy into your business without a hitch.
Make sure that you know what you are aiming for before you get a site or app. Know your target audience and what you want to give them with your online content. This is a very important part of your online growth. If what you want is to help young women tone up their bodies, make sure that you have everything planned out for this before hand.
It is very important to make your mobile marketing technique personal and flexible enough to be customized. An example of this is online fitness courses tailored to different body types and different body goals. If you are creating an app for instance, make sure that it is unique and very easy to use, with many options to help the user tailor their exercise plans to their liking. Also remember to make it fun an enjoyable to use.
You can utilize push messaging to extend your reach to customers. SMS messages can be really efficient in doing these as you can push discount codes or coupons to your customers who've opted to receive updates from your business. Everyone loves free stuff, so this will definitely pull in customers and make them want to register for your fitness trainer course.
When you send your messages however, remember that no matter how tempting it may be, you should only send messages to the numbers who have opted to receive messages, otherwise, you would only annoy people and reduce the likelihood of purchase from them.
QR codes are a great tool for attracting customers to your business. They are scannable codes that send a customer to whatever site you link them to. Make sure that the code is large and clear so that mobile phones won't have difficulty reading them. People love when things are easy so if you link your site to a QR code, it will definitely get used.
Also remember to use a URL shortener when you create a QR code for printed advertisements to keep the QR code as simple as possible. Simple QR codes are easier to scan. If a potential customer has retry scanning a QR code multiple times they might give up, costing you a customer.
Know your audience. Make sure that you speak the way your target audience does, so that they feel welcome on your site. if your target is old dads who want to get their bodies back then you shouldn't have your website sounding like a teenage muscle-head is talking.
As a fitness trainer, it is great to have a personal trainer certification to flash on your website as proof of your credibility. You could also get a group fitness certification since you're reaching out to large groups of people online. A fitness certificate allows people to know you're the real deal.
It is a very wise decision to get a professional to handle the creation of your site, or app. This is a wise investment and would make sure that your platform not only works perfectly, but is appealing to the eyes.
Have your family and friends test out your site and apps across many devices to make sure that it works properly and that your content is worth it. You could also hire a tester for unbiased opinion.
You should also have an online presence as the face behind your online courses. You can even set up Skype and have a webcam to help you have face-to-face conversations with your customers. Makes the experience more tangible for them.
With these tips, you are well on your way to an unbeatable competitive edge in the market. Remember to apply these tips and keep an eye on the competition to know what's new and keep yourself up to date.